Evaluation Part 2

Who would be the audience for your product?

The target audience for Walking with the dead is both young males and females from the ages of 15 – 25, who come from all different back grounds and cultures.

We researched into the psychographics of different age groups and this was the one that best suited our audiences;

Age: 15-24 year olds

Gender: male/female

Race: N/A

Sexuality: N/A

ABC: C2-E

Marital Status: N/A

Geographical region(s): Worldwide, but mainly English speaking countries.

Media Interests: They are likely to be interested in things outside of the mainstream, including less famous musicians( or even unsigned acts), small chain supermarkets such as the co-op. They are likely to read the SUN newspaper, as it is aimed at the people at the bottom of the food chain. It is also the newspaper that most teenagers read, if they read one at all. They are likely to listen to a radio station such as Radio One, as it provides them with a mixture of music, not just mainstream pop/R&B.

Psychographics: Explorers – they are likely to enjoy the thrill of the genre of my film. They are generally younger people – students.
Together we researched into who would be the best target audience by looking into the film certificates from other thriller films as well as asking friends and family what they thought of our concept for a film and whether or not they would be interest to see it, and applied this to what we had previously researched and used the two together to decide who would be our target audience.