The basic purpose of a title sequence is draw the audience into the film, but without giving too much away. When you watch the first three minuets of a film you do not want to know everything that is going to happen in the film.
Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic:
Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.
Symbolic codes show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling.
Some codes fit both categories – music for example, is both technical and symbolic.
Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific.
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